Comcast Spotlight Brand Launch2004
Interconnects Completed Across All Major Comcast Spotlight Markets2004
Simplifies the local cable buying process - 1 call, 1 invoice
Launch of Advertising on Comcast.NET2005
Online advertising offering provides greater audience reach
ComcastSpotlight.com Redesign Launch2006
Provides media and advertiser community with valuable market assessment tools
Launch of Advertising on VOD Platform2006
Long-form advertising content provides greater depth of sale
i-Guide Banner Ad Launch2006
Ability to reach consumers when they are channel searching
Elections 2008 Launched2008
1st multi MSO effort within the political category
Provides consumers with more interactive advertising options, i.e. RFI, Telescoping
Launch of I+Ability to sell satellite and telco homes within major markets… expands market reach
Multi-screen FocusAbility to reach customers wherever they consume their media even when they do so at the same time
First award show to recognize local and regional business' successful use of TV and online advertising.
Launch of I+ DISH2013
Further expansion of market reach with inclusion of Dish HH's
Comcast Spotlight Celebrates its 10th Anniversary2014
We had a remarkable first ten years, and the best is yet to come.
Just as Comcast is shaping the future for consumers at the intersection of media and technology, Comcast Spotlight is shaping the future for advertisers across the country. Whether consumers are accessing their favorite content with a remote, a mouse or their fingertip, weÂ’’ll be there to connect you to them.