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Improve Your Media Plan

Being a true local media partner means helping you make the most of your media investment. Based on your unique business needs and marketing objectives, we’ll show you how you can boost your reach or frequency—or both. You can try it out for yourself with our tool below.

Using some real-world examples, you can simulate how it works for local business owners and media professionals. Just answer some questions along the way and you’ll see how big a difference some small adjustments can make. (And you can always try again to simulate different examples.)

What type of company are you?

LOCAL BUSINESS
AGENCY

How would you like to improve your media plan?

Lower cost per point
Increase ad impressions
Increase reach

What type of business do you have?

Well known/established in market
New to market or have a niche product/audience

Select your budget

Recommendation: In order to optimize your marketing investment, we recommend increasing your advertising’s frequency to build awareness for your business. Recommendation: In order to optimize your marketing investment, we recommend increasing your advertising’s reach to expand your audience.
Keep ad spend the same
Increase ad spend

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